Author Archives: Chris Tausney

  • Legacy Collection – Timeless Elegance

     Introducing 

    LEGACY COLLECTION

     

    Dekora Album Co. is proud to release our LEGACY COLLECTION. This curated heirloom collection offers a selection of the finest refinements in the album industry. These finely handcrafted album and matching slipcase collections are sure to please your most discerning clientele.

    VOLUME (ALBUM) STYLES

    The LEGACY COLLECTION is available in two different album styles featuring the finest printing processes available. Please note that all volumes within your legacy collection must be the same print process.

    PHOTOGRAPHIC VOLUMES

    Choose from our most popular professional photographic sliver halide page/spreads. with a thin core (default) and a thicker core** upgrade option.

    PHOTO LUSTRE: Semi gloss pebbled texture surface.

    PHOTO MATTE:  less sheen/texture than photo lustre plus soft overall contrast.

                                                FINE ART “GICLEE” VOLUMES

    FINE ART “GICLEE”: A matte museum grade fine art printing process on super smooth cotton rag printed using archival inks for the ultimate in fine art.

    Please Note: 

    The Legacy Collection albums start and finish with a 1/2 spread by default

    ALL “LEGACY” albums with THIN CORE (default) can be configured in spread counts of 10-50 spreads each volume. THICKER CORE** albums can be configured in spread counts of 10-35 spreads each volume.

    VOLUME (SLIPCASE) CONFIGURATIONS

    The matching material slipcase portion of your LEGACY COLLECTION can be configured starting from a single volume all the way up to a 5 volume configuration.

    Please be advised that all volumes and slipcase configurations are recommended to be in the same material selections.

    A custom made “ALBUM GLIDER” will be included with each compartment in a matching or complimentary material to support each volume during storage and make each album easy to remove from the slipcase for viewing. 

    Note: for collections configured in vegan suede or french velvet the slipcase lining and album glider are constructed in mystic black buckram.

    OPTIONAL ADD ONS

    The LEGACY COLLECTION offers some elegant add on features to compliment your album (volume) designs.

    COVER IMPRINT: Select from our text imprint, house calligraphy or supply your own custom designs.

    SPINE IMPRINT: Select from our curated collection of semi custom spine imprint options or upload your own design using our templates.

    VELLUM ADD ON: Add a beautiful semi transparent entrance to each volume to elevate each album. Vellum can be blank or printed using the instructions found HERE

     

    STUDIO SAMPLES

    Ordering sample of your own LEGACY COLLECTION is a MUST. Studio Samples are essential sales and marketing tools. A sample product will serve you well to market your imagery and brand to new and existing clients.  

    Having tangible product samples will allow you to encourage clients to value the investment in a heirloom product of their own.

    Dekora currently offers a studio sample discounts via our SHOP 

    ALBUM DESIGN SOFTWARE

    The LEGACY COLLECTION will soon be available in your favourite album design software suites like Fundy Software, Smart Albums & Album Stomp and the NEW Album Works can not only save your time in your album design but streamline your workflow and allow more time for making money and promoting your brand. These software solutions take make album design fun and easy.

  • IMPRINTING 101 – Die Cast vs Foil Kiss

    Here at Dekora Album Co. we offers a few creative imprinting options to choose from when customizing your album or box cover, Below is an overview of the current options available to you and your clients. Please note that some processes work better on certain materials.

    OUR IMPRINT PROCESSES

    TEXT & CUSTOM IMPRINT (HOT STAMPING PROCESS)

    TEXT IMPRINT (Handset/Hot Stamping Process) using a pre made set of block letters put into a stamping machine and with the set letters stamped into the cover surface with high heat and pressure. This form of text imprint is limited to 1 5 characters per line and can be applied in both a blind or foil application

    CUSTOM IMPRINT or LOGO DIE (Hot Stamp Process) Using a vector based design file created in Adobe Illustrator (.ai or .eps formats are preferred). A “Die Cast” of your design is then created for the hot stamping process. This imprint can be used in both a blind or foil application

    Please Note: Due to the surface nature of our natural linen material the “BLIND IMPRINT” is NOT recommended.

    Images showcased below are clients examples of TEXT IMPRINT and CUSTOM IMPRINT where a “debossing die” was created for the imprinting process.

    NEW** FOIL KISS (DIGITAL PROCESS) 

    We are so excited to be able to offer your clients a new state of the art FOIL KISS process. This amazingly flexible process allows you to produce some amazing text options or any custom design with ease.

    Your supplied text or vector design is digitally printed on a specialized foil and transferred to the cover material of choice. In some cases the material texture may show as the foil kiss process is transferred to the surface of the selected materials and not pressed into the surface like the debossing option offered where a die cast is required.

    Please Note: Due to the nature of the “Foil Kiss” process the “BLIND IMPRINT” option is NOT currently available.

    Images showcased below are client examples of FOIL KISS where our special digital print and transfer process was used for the imprinting process. NO imprint die was required for this imprint.

     

    IMPRINTING STYLES

    TEXT IMPRINT uses a selection of hand set block letter type to create an attractive imprint of up to 15 characters per line with 2 lines included. Dekora currently offers 6 different font styles via the SHOP

    PLEASE NOTE: If BLIND IMPRINT the desired imprint format the DEBOSS IMPRINT option MUST be the selection in your order.

    HOUSE CALLIGRAPHY uses our “House Font” to create a script “hand wriiten” effect of the desired text. There is currently 1 house calligraphy font available. The typical application is the the clients name only but you can request a second line if required

    Our “House calligraphy” is available in both hot stamping & foil kiss applications

    CUSTOM IMPRINT when you are thinking of a custom imprint design we are happy to assist you in making it a reality. Simply source a vector design from your local designer or online resource or create your design in Adobe Illustrator and save as a sized vector graphic in an .AI or .EPS format and supply it with your order

    Our “Custom imprint” is available in both hot stamping & foil kiss applications

    PLEASE NOTE: All (3) imprinting styles are available in both HOT STAMPING & FOIL KISS Processes.

  • group of photographers

    Tips For Success In 2021

    We all need a positive and productive start to business in 2021, which the new year upon us it is time to take the time to explore the tools at hand to best market your brand.

    Let the team at Dekora Album help with some tips to succeed in marketing your mark on 2021.

    UPDATE YOUR ONLINE PRESENCE

    You should do a full review of your website and online profiles like FacebookInstagram & TikTok . Ensure your website is functioning well and your online social media are up to dated showcasing your best work.

    BRANDING & MARKETING PLANS

    Make a branding plan and budget for your business. It is important to make a budget and plan on how you will approach your market with your online marketing and product samples.

    STUDIO SAMPLES

    Ordering sample of your favourite products are a MUST. Studio Samples are essential sales and marketing tools. Sample products will serve you well to market your imagery and brand to new and existing clients.  Having tangible product samples will allow you to encourage clients to value the investment in a heirloom product of their own.

    Dekora currently offers many different studio sample discounts via our SHOP 

    ALBUM DESIGN SOFTWARE

    Album design software suites like Fundy Software, Smart Albums & Album Stomp and the NEW Album Works can not only save your time in your album design but streamline your workflow and allow more time for making money and promoting your brand. These software solutions take make album design fun and easy.

    ONLINE SALES TOOLS

    AOnline gallery solutions like Pic-Time, Instaproofs & Pixieset allow you to have a one stop shop for clients to enjoy thier images in a shop setting and view, share and create products from the images captured and enjoy for yours to come.

    ONLINE COMMUNITIES

    AIt is always a great idea to join like minded people in your industry with common goals to succeed. In online group on the web and social media can really help you focus on the tasks at hand.

    Always remember to think outside the box and support one another. The team at Dekora are here to help!!

  • Social Media Marketing

    Social media is a large part of most peoples daily lives, thus we all need to embrace it and utilize it to the best of our abilities. If you spend your time wisely and explore the benefits to building your photography brand it can pay off in the end

    UPDATE YOUR ONLINE BRAND

    You should do a full review of your website and online profiles and connect your photography website with FacebookInstagramLinkedin etc

    Ensure your website is functioning well and your online social media accounts are correctly linked and are up to dated showcasing your best work.

    INSTAGRAM

    INSTAGRAM is a great platform for photographers looking to promote their craft and brand to the world through the beauty of all things visual. Fill your feed with stunning images  to capture the attention of the world.,

    Users can add written descriptions and hastags that are relevant or popular to images to be found on the instagram platform.

    Hastags such as #handmadealbums, #portraitalbums, #weddingalbums are ones that Dekora use quite often in posts. Examples can be found here

    Be sure to explore NEW features in Instagram like the stories, IGTV and even their SHOP functions.

    FACEBOOK

    FACEBOOK is one of the original social media platforms has also become one of the largest and widely used networks. In most cases businesses will use their business page to showcase and promote their brand to their followers or potential clientele.

    POSTS: It is always be to post in consistant ways like 2 times per week at the idea time for your followers

    Use the STORIES feature to showcase a cool new offering in a fun short video that can be shared publicly or privately with your followers.

     

    TIKTOK

    TIKTOK is a great way to attract a users attention to a FUN showcase video of you interacting with product or client. Share something as simple as flipping thru an album or a behind the scenes video to gain the attention of potential follows that could become interested in your brand and services

    Get to the POINT right??. These videos or photos are meant to be short sweet and fun. Be sure to check out Dekora’s TIKTOK here

    ONLINE COMMUNITIES

    It is always great to connect with like minded people in the photo industry to show, share and support one another. It is always better to support one another in the growth of ones business than to be competitive and hold one another back. Some great groups are listed below.

    CREATIVE LIVE

    DIRTY BOOTS MESSY HAIR

    MENTOR ME

    This is ARC


Updating…
  • No products in the cart.